The Type of Market in which a startup competes, determines to a large extent the core elements of it development

It is the driving factor behind the way a startup tests its products, goes to market, acquires customers and grows market share. 

Each Market Type poses its own challenges and requires appropriate strategies.

Failing to properly address these challenges upfront in a pitch deck  will result in lower chances of getting funded

It is crucial for founders to thoroughly reflect on challenges specific to their Market Type, devise adequate responses and then embed them thoughtfully in their pitch storyline.

This “Pitch By Market Type Framework” help you focus on must-have content for pitch decks


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